We are constantly challenging ourselves to find new ways to express the same things everyone else is. In a market with so many hospital spots, we thought a great way to differentiate Kaweah Delta from the competition was to create an animated spot that still had the warmth of a spot with smiling faces and doctors. We latched onto the metaphor of the “thread of caring” and found this fun, single line approach really drove the message home.
Director: Byron Watkins
Writers: Anthony Taylor & Byron Watkins
Animator: Jeremiah Belt
Designer: Bryan Pickens