How do you create a casino commercial that looks like a casino commercial without looking like every other casino commercial?
That was the question we kept asking ourselves when creating this new series of spots for the Tachi Palace Hotel & Casino. The task was to create two commercials. One focusing on their Gaming and one focused on their Amenities. Our answer was to make a music video of sorts where the sounds of the casino became the music. Then each sound would have a corresponding image. This is the result.