Fresno Surgical Hospital needed a spot to highlight their top-rated orthopedic program and expertise in joint-related surgeries. We avoided typical medical imagery in favor of positive scenes of people moving freely without pain — because surgery isn’t about the operating room or the instruments. It’s about getting back to the joy of living. We got some really beautiful shots that make the joyful feeling even more powerful.
Director: Byron Watkins
Writers: Conlan Spangler & Byron Watkins
Producers: Sara Bourbeau & Haley White
DP/Editor/Colorist: Kyle Gentz